It’s great to see that official Air Serbia inflight magazine – Elevate, in its December issue features my photo of Filip Kostić freestyle skier from Kragujevac, Serbia during ski slope in very extreme conditions on Kopaonik mountain. Strong wind at temperature of nearly -30 degrees Celsius caused huge snowdrifts that give this image its exclusivity. Very nice looking winter issue on the beggining of snow season.


Originally founded in 1927 as Aeroput, and rebranded in 1947 as JAT, it is the 8th oldest airline in the world that continues to operate today. On 1 August 2013 the Government of Serbia and Etihad Airways entered into an agreement for the Abu Dhabi-based airline to purchase a 49% stake in the Serbian airline. It soon became clear that JAT was about to be transformed – thanks to the shared vision of its shareholders and the support of all employees – into something truly special: Air Serbia, the new national airline of Serbia.
With regular services to an increasing number of destinations, a growing fleet of first-class aircraft, a global network of partners and increasing passenger numbers and revenue, Air Serbia is proving its worth as the successor of the JAT heritage. This new magazine “Elevate” is here to mark the new times ahead of us and hopefully the passengers will enjoy reading this dual language magazine on their flights.