Valentina Cafolla’s record-breaking free dive under the past February is, without a doubt, my favorite project of 2024. During this awe-inspiring attempt, Valentina wore a Jacques Lemans watch, and I was honored when the brand chose one of my photos for their latest advertising campaign, celebrating her remarkable achievement.
Projects like these, where athletes push the boundaries of human potential, leave a lasting impact. Capturing such moments through photography allows them to live beyond the moment in which they occur. It’s even more gratifying when a brand recognizes the significance of such an accomplishment and incorporates it into its advertising. Campaigns like this not only highlight Valentina’s extraordinary attempt but also extend the narrative, ensuring her story continues to inspire.
ABOUT JACQUES LEMANS
Jacques Lemans, an Austrian family business founded in 1974, has captivated watch enthusiasts worldwide. The brand is synonymous with timeless elegance, innovative technology, and exceptional durability, meeting the highest standards of quality. Their extensive collection includes a wide range of wristwatches and jewelry designed to match every style and personality-whether elegant or sporty, decisively feminine or firmly masculine.