We are back this year with beach volleyball tournament under organisation of Red Bull, along with Swatch, the Swiss watchmaker, and volleyball event promoter Hannes Jagerhofer, and I can say that I had a very good time during this photoshooting. The Swatch Beach Volleyball Major Series arose out of a joint venture between the Austrian Companies Red Bull and ACTS. Red Bull, established in the 1980s by Dietrich Mateschitz, is one of the world’s most famous brands, its direct marketing focusing on sports and lifestyle.
ACTS Group, an agency founded in 1990 by Hannes Jagerhofer, is a full service provider of event-marketing, external communication and online services and famous in the world of sports for its outstanding organizational qualities shown at the Beach Volleyball tournament in Klagenfurt/Carinthia. The collaboration of a worldwide successful brand and an experienced promoter takes Beach Volleyball to a whole new level. Furthermore another strong partner is on board: Swatch supports the sport and its athletes, being title sponsor of the Swatch Beach Volleyball Major Series. It displays a cooperation in order to develop Beach Volleyball as the world‘s number one summer sports event and to achieve the following vision: “Establish Beach Volleyball as a multimedial sports-entertainment event for athletes, fans & partners.”
In 2015, athletes as well as fans got a first glimpse of what the Swatch Beach Volleyball Major Series had to offer with tournaments in Poreč in Croatia, Gstaad in Switzerland and Stavanger in Norway before the first ever Swatch World Tour Finals in Fort Lauderdale.
The 2016 season packed an even bigger punch as four tournament stops – in Hamburg, Poreč, Gstaad and Klagenfurt – wowed passionate crowds throughout Europe before the Swatch World Tour Finals in Toronto in September saw the season end in style.
2017 promises to be even better! The Swatch Major Series has gone from strength to strength and the 2017 season will take in stops at four locations in the United States, Croatia, Switzerland and Germany before the Swatch World Tour Finals conclude another epic season at a yet-to-be-revealed spot.
Porec is a town and municipality on the western coast of the Istrian peninsula, Croatia, in Europe. Set around a harbour, Porec was founded almost 2000 years ago. Today, the city has a population of around 12.000. The fact that Porec is one of the most-visited tourist destinations in Croatia reflects the popularity of the city, the surrounding region and its outstanding location by the sea. In 2015 the City of Mosaics hosted its first international Beach Volleyball tournament as part of the Swatch Beach Volleyball Major Series.