It’s always a thrill to return to Hangar 7 and photograph some of the Red Bull world events. It always comes as a special sort of pleasure to unveil the unveiled, which in this case is the new AlphaTauri Honda F1 car reveal, featuring both the new car design and the name of AlphaTauri team name. Photographer’s challenge is always special in Hangar 7 due to it’s unique ambient and lights, which make for distinctive and special photographs.

The latest name in Formula 1 renewed the sport’s tradition of hosting a live launch presentation on Friday evening as Scuderia AlphaTauri, the racing team named after Red Bull‘s premium fashion brand, unveiled its new car and innovative teamwear. More than 500 guests and media representatives from around the world were given a first glimpse of the AT01 racing car with its new livery at the Salzburg event – while some 600km away in Milan a replica of the car was simultaneously unveiled on the facade of the prestigious Rinascente fashion store.

Transformation complete. British Formula 1 legend David Coulthard was the host as Scuderia Toro Rosso completed its transformation to Scuderia AlphaTauri at the event held at Hangar-7 in Salzburg. Guests including Formula One Group CEO Chase Carey and Patrick Dempsey were in attendance as the spotlight shone not only on the newly designed F1 car livery but also on driver suits and innovative teamwear.

Milestone for AlphaTauri. Red Bull has been growing its very own premium fashion brand AlphaTauri since 2016. Renaming Scuderia Toro Rosso as Scuderia AlphaTauri marks another important milestone in the company‘s global rollout strategy.

There was an early end to the evening for the team‘s drivers, Pierre Gasly (FRA) and Daniil Kvyat (RUS), as they prepared to take the new Scuderia AlphaTauri F1 cars on the track for the first time in a filming session the following day in Misano, Italy.